Tony Blair joins teachers campaign

The Prime Minister, Tony Blair, appears alongside business, showbusiness and sports celebrities in a cinema commercial from Delaney Fletcher Bozell for the Teacher Training Agency.

The Prime Minister, Tony Blair, appears alongside business,

showbusiness and sports celebrities in a cinema commercial from Delaney

Fletcher Bozell for the Teacher Training Agency.



’Talking heads’ consists of a series of brief scenes, each showing a

famous person saying a name to the camera. The comedian, John Cleese,

the actor, Bob Hoskins, and other notables make an appearance, including

the Arsenal and England goalkeeper, David Seaman, the actress Joanna

Lumley, and the Body Shop founder, Anita Roddick. The viewer is left

guessing what the names mean until the endline: ’No-one forgets a good

teacher.’



A second cinema ad opens on a series of photographs of an unnamed man as

he passes through military service and into middle age. ’This is a man

who helped change the way we see the natural world, who paved the way

for a generation to discover the wonders of nature,’ the voiceover

says.



It explains that the man fostered and nurtured the interest and

enthusiasm of one small boy - David Attenborough. ’And Horace Lacey was

his teacher,’ the voiceover adds.



The campaign, which will break on Friday, is part of a push to raise the

standing of teaching as a profession and will be supported by a press

campaign later in the year.



Greg Delaney, the chairman of Delaney Fletcher, explained: ’What we are

saying is that you can make a real difference to someone’s life.’



The films were directed by Mike Stephenson of the Paul Weiland Film

Company.



’Talking heads’ was written by Richard Warren and art directed by Tim

Peckitt, and ’Horace Lacey’ was written by Ronnie Brown and art directed

by Peter Kew. Media is handled by BJK&E Media.



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