The Prime Minister, Tony Blair, appears alongside business,
showbusiness and sports celebrities in a cinema commercial from Delaney
Fletcher Bozell for the Teacher Training Agency.
’Talking heads’ consists of a series of brief scenes, each showing a
famous person saying a name to the camera. The comedian, John Cleese,
the actor, Bob Hoskins, and other notables make an appearance, including
the Arsenal and England goalkeeper, David Seaman, the actress Joanna
Lumley, and the Body Shop founder, Anita Roddick. The viewer is left
guessing what the names mean until the endline: ’No-one forgets a good
A second cinema ad opens on a series of photographs of an unnamed man as
he passes through military service and into middle age. ’This is a man
who helped change the way we see the natural world, who paved the way
for a generation to discover the wonders of nature,’ the voiceover
It explains that the man fostered and nurtured the interest and
enthusiasm of one small boy - David Attenborough. ’And Horace Lacey was
his teacher,’ the voiceover adds.
The campaign, which will break on Friday, is part of a push to raise the
standing of teaching as a profession and will be supported by a press
campaign later in the year.
Greg Delaney, the chairman of Delaney Fletcher, explained: ’What we are
saying is that you can make a real difference to someone’s life.’
The films were directed by Mike Stephenson of the Paul Weiland Film
’Talking heads’ was written by Richard Warren and art directed by Tim
Peckitt, and ’Horace Lacey’ was written by Ronnie Brown and art directed
by Peter Kew. Media is handled by BJK&E Media.