Tony Kaye creates YouTube tribute to Paul Arden

LONDON - The American History X director Tony Kaye has posted a song on YouTube, written in tribute to Paul Arden, the former Saatchi & Saatchi creative director who passed away last April.

Kaye ...tribute song to Paul Arden
Kaye ...tribute song to Paul Arden

Arden spent 14 years as the executive creative director at Saatchis, where he inspired memorable work for British Airways, Anchor Butter and InterCity, and created slogans including "The car in front is a Toyota" and "The Independent – It Is. Are You?"

He wrote a number of books in his time on advertising and motivation, including Whatever You Think, Think The Opposite and It's Not How Good You Are, It's How Good You Want To Be.


Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content