Top 10 ads of the week: Argos aliens take top spot

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Argos: aliens
Argos: aliens

This week's most recalled ad is the latest from Argos and the aliens, beating comparethemarket.com's meerkats into second place.

In third is a spot for British Gas, while in joint fifth place are ads for the National Lottery and catalogue retailer Littlewoods.

Brand: Argos

Agency/TV Buyer: CHI&Partners/Mindshare

Recall: 60%

Brand: Comparethemarket.com

Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 57%

Brand: British Gas

Agency/TV Buyer: CHI & Partners/Carat

Recall: 51%

Brand: Lotto

Agency/TV Buyer: Abbott Mead Vickers BBDO/OMD UK

Recall: 44%

Brand: Littlewoods

Agency/TV Buyer: St Lukes/OMD

Recall: 44%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 41%

Brand: McDonald's

Agency/TV Buyer: Leo Burnett/OMD UK

Recall: 37%

Brand: Isme

Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 35%

Brand: O2

Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 33%

Brand: Foxy Bingo

Agency/TV Buyer: Biscuit Agency/Concord

Recall: 31%

Adwatch research was conducted from 17 - 21 October 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).