Top 10 ads of the week: Baby Oleg's farewell gives Comparethemarket top spot

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Comparethemarket.com: goodbye to baby Oleg
Comparethemarket.com: goodbye to baby Oleg

At a whopping 75% recall, the world's most famous meerkat family on TV takes first place for Comparethemarket.com this week, knocking last week's winners (DFS) into 10th position with 34% recall.

RankVideo

1


Brand: Comparethemarket.com

Agency/TV Buyer: VCCP/MEC

Recall: 75%

2


Brand: SCS

Agency/TV Buyer: Martin Tait Redheads/Martin Tait Redheads

Recall: 47%

3


Brand: Argos

Agency/TV Buyer: CHI & Partners/Mindshare

Recall: 43%

3


Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC Manchester

Recall: 43%

3


Brand: Confused.com

Agency/TV Buyer: Publicis/PHD

Recall: 43%

6


Brand: Oak Furniture Land

Agency/TV Buyer: Equinox TV/MNC 

Recall: 41%

7


Brand: Dreams

Agency/TV Buyer: Re:production/StarCom Manchester

Recall: 35%

7


Brand: BT, multimedia callplan

Agency/TV Buyer: Abbott Mead Vickers BBDO/Maxus

Recall: 45%

7


Brand: Webuyanycar.com

Agency/TV Buyer: Driven/MEC Manchester

Recall: 35%

10


Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 34%



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