Microsoft with the help of Breaking Bad's Jesse Pinkman (aka Aaron Paul) battles Muller and Nicole Scherzinger in joint first place.
Virgin Media lags not far behind with 49%.
Brand: Muller, De Luxe
Agency/TV Buyer: VCCP/MediaCom
Recall: 50%
Brand: Microsoft Xbox One
Agency/TV Buyer:
Recall: 50%
Brand: Virgin Media
Agency/TV Buyer: BBH/Fifty6
Recall: 49%
Brand: McDonald's
Agency/TV Buyer: Leo Burnett/OMD UK
Recall: 47%
Brand: Yoplait, Liberte
Agency/TV Buyer: Publicis Activ/UM London
Recall: 42%
Brand: Freeview
Agency/TV Buyer: Leo Burnett/MEC
Recall: 38%
Brand: Asda
Agency/TV Buyer: VCCP/Carat
Recall: 34%
Brand: Santander
Agency/TV Buyer: WCRS/Carat
Recall: 33%
Brand: Birds Eye
Agency/TV Buyer: Havas Worldwide London/Havas Media
Recall: 29%
Brand: Littlewoods
Agency/TV Buyer: St Lukes/OMD
Recall: 27%
Brand: National Accident Helpline
Agency/TV Buyer: The Gate London/Carat Manchester
Recall: 27%
Adwatch research was conducted from 26 to 30 June 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
