Top 10 ads of the week: Breaking Bad's Aaron Paul helps XBox reach top

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Microsoft: neck-and-neck with Muller
Microsoft: neck-and-neck with Muller

Microsoft with the help of Breaking Bad's Jesse Pinkman (aka Aaron Paul) battles Muller  and Nicole Scherzinger in joint first place.

Virgin Media lags not far behind with 49%.

Brand: Muller, De Luxe

Agency/TV Buyer: VCCP/MediaCom

Recall: 50%

Brand: Microsoft Xbox One

Agency/TV Buyer:

Recall: 50%

Brand: Virgin Media

Agency/TV Buyer: BBH/Fifty6

Recall: 49%

Brand: McDonald's

Agency/TV Buyer: Leo Burnett/OMD UK

Recall: 47%

Brand: Yoplait, Liberte

Agency/TV Buyer: Publicis Activ/UM London

Recall: 42%

Brand: Freeview

Agency/TV Buyer: Leo Burnett/MEC

Recall: 38%

Brand: Asda

Agency/TV Buyer: VCCP/Carat

Recall: 34%

Brand: Santander

Agency/TV Buyer: WCRS/Carat

Recall: 33%

Brand: Birds Eye

Agency/TV Buyer: Havas Worldwide London/Havas Media

Recall: 29%

Brand: Littlewoods

Agency/TV Buyer: St Lukes/OMD

Recall: 27%

Brand: National Accident Helpline

Agency/TV Buyer: The Gate London/Carat Manchester

Recall: 27%

Adwatch research was conducted from 26 to 30 June 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).