The first Adwatch results of 2015 are in. My theory that the outcome of these results are all decided by couch potatoes has just been confirmed as DFS takes top spot as most recalled ad of the week with its "biggest ever winter sale" sofa advert.
Couch potatoes need feeding, which could be why Aldi comes in second place at 43% with its mouth watering, food filled ad, featuring turkey carving and gravy pouring. Not too far behind in third place is Very.co.uk with a clothing ad for their "biggest range of party wear".
Agency/TV Buyer: Krow/MediaCom
Agency/TV Buyer: McCann Manchester/UM Manchester
Agency/TV Buyer: St Lukes/OMD
Agency/TV Buyer: CHI & Partners/Mindshare
Agency/TV Buyer: Abbott Mead Vickers BBDO/PHD
Brand: Co-op Supermarket
Agency/TV Buyer: Leo Burnett/Rocket
Agency/TV Buyer: Leo Burnett/Mindshare
Agency/TV Buyer: MWO/Carat
Agency/TV Buyer: Adam & Eve/DDB/MediaCom
Agency/TV Buyer: Wieden & Kennedy/Initiative UK
Adwatch research was conducted from 8 to 12 January 2015 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).