Top 10 ads of the week: The Dolmio puppets hit top spot again

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Dolmio: most-recalled ad
Dolmio: most-recalled ad

Dolmio lands the number one spot for the second time this month with its wacky Italian puppet family promoting the brand's cooking bases range, pushing Aldi into second place.

Brand: Dolmio cooking bases range

Agency/TV Buyer: AMV BBDO/ZenithOptimedia

Recall: 60%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 53%

Brand: Danone Oykos Heavenly yoghurt

Agency/TV Buyer: RKCR/Y&R/MEC

Recall: 46%

Brand: Tesco supermarket/petrol/automotive

Agency/TV Buyer: Wieden & Kennedy/Initiative UK

Recall: 42%

Brand: Subway

Agency/TV Buyer: McCann London/MediaCom

Recall: 42%

Brand: Toyota Yaris hatchback

Agency/TV Buyer: Saatchi & Saatchi/Zenith Optimedia

Recall: 39%

Brand:  3 mobile internet

Agency/TV Buyer: Wieden & Kennedy/Mindshare

Recall: 34%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 31%

Brand:  Tresemme Renewal Hair & Scalp haircare range

TV Buyer: Mindshare UK

Recall: 30%

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 28%


Adwatch research was conducted from 28 August - 1 September 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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