Top 10 ads of the week: Dolmio puppets seize first place

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Dolmio: most-recalled ad
Dolmio: most-recalled ad

Dolmio's bolognese cooking sauce advert, featuring an animated Italian family, was most-recalled by consumers this week besting Aldi and Coca-Cola who took silver and bronze, respectivly.

Brand: Dolmio Bolognese cooking sauce

Agency/TV Buyer: AMV BBDO / ZenithOptimedia

Recall: 57%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 55%

Brand: Coca-Cola

Agency/TV Buyer: Leo Burnett/MediaCom

Recall: 50%

Brand: McDonald's

Agency/TV Buyer: Leo Burnett/OMD

Recall: 43%

Brand: Trivago

Agency/TV Buyer: In-house/MediaCom Scotland

Recall: 43%

Brand: Change4Life

Agency/TV Buyer: M&C Saatchi/MEC

Recall: 43%

Brand: Tesco

Agency/TV Buyer: Wieden & Kennedy/Initiative UK

Recall: 39%

Brand: O2

Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 35%

Brand: Pringles

Agency/TV Buyer: Grey/Carat

Recall: 29%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 28%


Adwatch research was conducted from 7 August - 11 August 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).