Top 10 ads of the week: Gocompare's flyby ad zooms past Sky to top spot

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity. tops the chart tops the chart

Everyone's favourite opera singer, Gio Compare, is back on top as this week's most recalled ad, beating off a stiff challenge from Sky in second place.

In third place are the Argos aliens and in fourth we have, featuring Brian the robot embarrassing a young man over the size of his car engine.


Agency/TV Buyer: Dare/Carat

Recall: 61%

Brand: Sky

Agency/TV Buyer:Brothers & Sisters/MediaCom

Recall: 59%

Brand: Argos

Agency/TV Buyer:CHI&Partners/Mindshare

Recall: 56%


Agency/TV Buyer:Publicis/PHD

Recall: 49%

Brand: Halifax

Agency/TV Buyer:Adam & Eve/DDB/MEC

Recall: 46%

Brand: Dulux

Agency/TV Buyer:BBH/Mediacom

Recall: 42%

Brand: Asda

Agency/TV Buyer:Saatchi & Saatchi/Carat

Recall: 38%

Brand: Microsoft

Agency/TV Buyer:Crispin Porter Bogusky/UM London

Recall: 36%

Brand: Twinings

Agency/TV Buyer:Abbot Mead Vickers BBDO/ZenithOptimedia

Recall: 35%

Brand: Morrisons

Agency/TV Buyer:DLKW Lowe/MEC

Recall: 34%

Adwatch research was conducted from 24 - 28 October 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).

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