Top 10 ads of the week: Iceland pips Sainsbury's to the post

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Peter Andre steals the top spot for Iceland once again
Peter Andre steals the top spot for Iceland once again

With around only two weeks until Christmas, the battle for the top Christmas ad is getting fierce. Taking the top spot this week for most recalled ad is Iceland, a frequent top performer in our chart, at a whopping 64%. Iceland proving once again that you don't need a huge budget for a winning ad - just an Australian heartthrob.

Taking second place is Sainsbury's with their controversial Christmas advert depicting British and German soldiers holding a truce during WWI. Love it or hate it, this blockbuster advert was enough to seal its position in second place at 50% recall. And in third place this week is Sky movies at 49%, with their ad showcasing all the favourite Christmas box office hits, with a jolly discount to see you through the festive season.

Brand: Iceland

Agency/TV Buyer: Karmarama/MediaCom North

Recall: 64%

Brand: Sainsbury's

Agency/TV Buyer: Abbott Mead Vickers BBDO/MediaCom UK

Recall: 50%

Brand: Sky Movies

Agency/TV Buyer: WCRS/MediaCom

Recall: 49%

Brand: Nespresso

Agency/TV Buyer: McCann/MindShare

Recall: 49%

Brand: Lidl

Agency/TV BuyerTBWA/London/M2M

Recall: 46%

Brand: Marks & Spencer

Agency/TV Buyer: RKCR/Y&R/Walker Media

Recall: 46%

Brand: Comparethemarket.com

Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 45%

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 33%

BrandCadbury

Agency/TV Buyer: Drum/PHD

Recall: 25%

Brand: Very.co.uk

Agency/TV Buyer: St Lukes/OMD

Recall: 27%

BrandBT

Agency/TV Buyer: Adam & Eve/DDB/Manning Gottlieb OMD

Recall: 27%

Brand: Coca-Cola Life

Agency/TV Buyer: Vizeum

Recall: 27%


Adwatch research was conducted from 4 to 8 December 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).



Read next

John Lewis' Christmas ads 2007 to 2013



OMG don't read this