Top 10 ads of the week: Iceland returns to the top spot with ad starring Peter Andre

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Iceland's free home delivery add steals the show
Iceland's free home delivery add steals the show

Iceland takes the number one position again, hitting 65% recall rates. Peter Andre, so far a man of few words in these ads, goes crazy uttering at least six or seven sentences to promote the retailer's home delivery service. In second place at 58% is Comparethemarket.com with the meerkats once again causing havoc out on safari. Meanwhile, Muller Bliss yoghurt's10 second ad is in third place.

Brand: Iceland

Agency/TV Buyer: Karmarama/MediaCom North

Recall: 65%

Brand: Comparethemarket.com 

Agency/TV Buyer: VCCP/ZenithOptimedia

Recall: 58%

Brand: Muller Bliss Corner Greek yoghurt

Agency/TV Buyer: VCCP/MediaCom

Recall: 51%

Brand: British Gas HomeCare insurance

Agency/TV Buyer: CHI & Partners/Carat

Recall: 46%

Brand: EE

Agency/TV Buyer: Saatchi & Saatchi/MEC

Recall: 46%

Brand: Fox's Biscuits

Agency/TV Buyer: Mother/The7stars

Recall: 41%

Brand: Oak Furniture Land

Agency/TV Buyer: Equinox TV/MNC

Recall: 38%

Brand: Jackpot Joy

Agency/TV Buyer: Beta/Maxus

Recall: 33%

BrandMarks & Spencer, fashion

Agency/TV Buyer: RKCR/Y&R/Walker Media

Recall: 32%

Brand: Barclays, youth banking 

Agency/TV Buyer: BBH/Maxus

Recall: 31%


Adwatch research was conducted from 29 to 31 October 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).



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