Iceland's combination of sausage rolls and Peter Andre has made its ad number one in this week's most recalled ads. His single word ('unbelievable') appearance was enough to give Iceland a gigantic lead at 63%, followed by EDF Energy at 49% and Argos's alien family at 43%.
Agency/TV Buyer: Karmarama/MediaCom North
Brand: EDF Energy
Agency/TV Buyer: AMV BBDO/Havas Media
Agency/TV Buyer: CHI & Partners/Mindshare
Agency/TV Buyer: Dare/M4C
Agency/TV Buyer: McCann Manchester/UM Manchester
Agency/TV Buyer: Havas Worldwide London/ZenithOptimedia
Agency/TV Buyer: TBWA/London/M2M
Agency/TV Buyer: DLKW Lowe/MEC
Agency/TV Buyer: VCCP/OMD
Brand: Bensons for Beds
Agency/TV Buyer: in-house/RP2
Agency/TV Buyer: Krow/MediaCom
Adwatch research was conducted from 2 to 6 October 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).