In this week's most recalled ads, John Lewis unsurprisingly takes the crown with its Christmas advert featuring Monty the lovable penguin.
Second place goes to Aldi with their Christmas advert at 50%. Featuring piano playing Jools Holland, the ad tries to sum up the spirit of Christmas, depicting lots of food.
And in third place this week is Lidl with a similar ad to Aldi, minus Jools Holland. Once again the ad emphasises the importance of having copious amounts of food, leading to Christmas being a resounding success.
Brand: John Lewis
Agency/TV Buyer: Adam & Eve/DDB/Manning Gottlieb OMD
Agency/TV Buyer: McCann Manchester/UM Manchester
Agency/TV Buyer: TBWA/London/M2M
Agency/TV Buyer: Karmarama/MediaCom North
Brand: Sky Movies
Agency/TV Buyer: WCRS/MediaCom
Agency/TV Buyer: DLKW Lowe/MEC
Agency/TV Buyer: Wieden & Kennedy/Initiative UK
Agency/TV Buyer: BBH/Maxus
Agency/TV Buyer: St Lukes/OMD
Brand: Marks & Spencer
Agency/TV Buyer: RKCR/Y&R/Walker Media
Adwatch research was conducted from 27 November to 1 December 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).