Top 10 ads of the week: Sky broadband's Toy Story ad hits the heights

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Sky Tv 'looks to the Sky' with it's Toy Story ad
Sky Tv 'looks to the Sky' with it's Toy Story ad

Sky comes from 'infinity and beyond' to hit the top spot this week as the most recalled ad with its consumer broadband internet access ad starring the lovable animated toys of Pixar's Toy Story. Jackpot Joy was pipped at the post with its giant balls coming in second, trailing by only 1%. This was followed closely by Aldi which took third place in this week's chart.

Brand: Sky Tv broadband

Agency/TV Buyer: WCRS/MediaCom

Recall: 50%

Brand: Jackpot Joy

Agency/TV Buyer: Beta/Maxus

Recall: 49%

Brand: Aldi

Agency/TV Buyer: McCann Manchester/UM Manchester

Recall: 48%

Brand: Burgert King

Agency/TV Buyer: David/Starcom

Recall: 44%

Brand: Direct line, home insurance

Agency/TV Buyer: Saatchi&Saatchi/MediaCom

Recall: 39%

Brand: Morrisons

Agency/TV Buyer: DLKW Lowe/MEC

Recall: 34%

Brand: Mr Kipling cake range

Agency/TV Buyer: JWT London/Carat

Recall: 32%

Brand: Tesco

Agency/TV Buyer: Wieden & Kennedy/Initiative UK

Recall: 25%

Brand: DFS

Agency/TV Buyer: Krow/MediaCom

Recall: 25%

Brand: Pedigree Denta Flex dog treats

Agency/TV Buyer: AMV BBDO/ZenithOptimedia

Recall: 24%

 


Adwatch research was conducted from 18 to 22 September 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).