Wonga is this week's most recalled ad, with its pensioners promoting the use of its online sliders, while in second place a hungry young man grabs a taste of Mexico with McDonald's.
Asda is in third place, while in joint fourth position are the latest spots for online retailer Isme and Belvita Breakfast Duo Crunch.
Agency/TV Buyer: Albion/PHD
Agency/TV Buyer: Leo Burnett/OMD UK
Agency/TV Buyer: Saatchi & Saatchi/Carat
Agency/TV Buyer: St Lukes/OMD
Brand: Belvita Breakfast Duo Crunch
Agency/TV Buyer: Havas London Worldwide/PHD
Brand: Sky TV broadband
Agency/TV Buyer: WCRS/MediaCom
Brand: McCain chips
Agency/TV Buyer: Beattie McGuinness Bungay/PHD
Agency/TV Buyer: BBH/Walker Media
Brand: Virgin Holidays
Agency/TV Buyer: M&C Saatchi/Manning Gottlieb OMD
Agency/TV Buyer: Adam & Eve/DDB/Mindshare
Agency/TV Buyer: Karmarama/Maxus
Adwatch research was conducted from 26 - 30 September 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).