Top 10 most-read Campaign news stories of 2017

Accenture's takeover potential, WPP's cyber attack and new ad campaigns from M&S and Sainsbury's were among the most-read news this year.

Top 10 most-read Campaign news stories of 2017

1. Publicis and WPP are takeover targets and Accenture ‘looks a credible buyer’, bank says

A leading French bank said Publicis Groupe and WPP are takeover targets because agency groups are under pressure, and Accenture looks to be the most credible buyer.

2. YouTube to stop 30-second unskippable ads

YouTube was in the news a lot this year, but this time it was for its plan to focus on shorter ad formats.

3. Christmas 2017 ads: all the best so far

Paddington Bear and Moz the Monster featured in this year’s crop of hotly-anticipated festive advertising.

4. WPP falls victim to cyber attack

A massive global malware attack hit the world’s largest advertising company and its agencies.

5. M&S unveils ‘radical’ new brand campaign created by Grey London

Marks & Spencer urged the nation to "spend it well" in a "radical departure" from its previous marketing.

6. Moneysupermarket is back with a new ad – and it’s zanier than ever revived the character Skeletor for its new campaign.

7. Sainsbury’s unveils ‘step change’ in advertising with new food campaign

The supermarket unveiled its food dancers in an energetic campaign focused on food, the first work by new ad agency Wieden & Kennedy London.

8. Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

The agency made a statement against a recent surge in racism and nationalism by changing its name to the surnames of its two Jewish founders for 100 days.

9. Facebook Messenger search is turning up risqué results

Campaign found that Facebook Messenger was suggesting pages for escort agencies to users unlikely to be looking for them. 

10. Peace talks fuel hopes Discovery will keep channels on Sky ahead of midnight showdown

The two broadcasters held last-ditch peace talks to stop Discovery pulling its 12 channels from the Sky platform. 


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