Top 10 most-read Campaign opinions of 2017

From a rant about the Trivago ad to Justin Tindall's controversial diversity comment, these were the most-read Campaign opinion pieces this year.

Top 10 most-read Campaign opinions of 2017

1. We need to talk about the Trivago ad

You couldn’t escape the bored gaze of the Trivago woman in London this year. A Mr President creative rants about how the British public deserves better from advertising.

2. The big adland divide: culture vs collateral

Adam & Eve/DDB’s David Golding got the industry talking with his idea that the industry is splitting into agencies that make marketing collateral and those creating culture.

3. Why being ‘bored of diversity’ is not good enough: a response to Justin Tindall

M&C Saatchi creative chief Justin Tindall sparked controversy for saying he was "bored of diversity being prioritised over talent". Caitlin Ryan, the executive creative director of Cheil London, responds.

4. ‘This is bullshit’: an open letter to adland from a working mum

An anonymous woman explains why agencies are falling short in their efforts to welcome mums back to the industry.

5. Justin Tindall: my ‘bored with diversity’ comment was wrong’

Tindall apologises for his controversial comment about being "bored of diversity being prioritised over talent".

6. Ad industry’s reaction to that Pepsi ad ignores a sad reality

Agencies seem to have forgotten that their job is to sell stuff, says Droga5 London’s David Kolbusz.

7. Private view: This is getting boring (with Justin Tindall and Chaka Sobhani)

Justin Tindall’s review of 10 recent ads caused a firestorm for his controversial comment about diversity.

8. Why creative people have lost their way

Another column by Kolbusz, who says creatives should spend more time doing and less time pontificating.

9. Rise of the fuck off fund

Generation Z will demand that their work is an opportunity for self-discovery and self-development, says Campaign global editor-in-chief Claire Beale.

10. Pepsi ad debacle: industry responds to what went wrong

The ad industry hits out at Pepsi’s disastrous ad featuring Kendall Jenner at a peace march. 

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