Top 10 most popular Campaign long reads of 2017

A guide to sports marketing, why a retailer replaced its agency with AI, faces to watch and more: the most-read features and analysis in Campaign this year.

Top 10 most popular Campaign long reads of 2017

1. Why Cosabella replaced its agency with AI and will never go back to humans

Since replacing its digital agency with an AI platform named "Albert", lingerie retailer Cosabella more than tripled its ROI and increased its customer base by 30%. Tech editor Emily Tan finds out how.

2. What you need to know about sports marketing in 2017 and beyond

Campaign's guide to key trends in sports marketing

3. The rise of the 48-shit poster

Outdoor advertising used to be great – so what happened? Paul Burke investigates.

4. Six stereotypes of women in advertising

For International Women’s Day, The Museum of Brands examined the evolution of the female role model in advertising.

5. The agencies that came top of the class in Campaign’s School Reports

Campaign casts a critical eye over the performance of UK agencies after a year of contrasting fortunes.

6. How easyJet transformed customer data into emotional anniversary stories

This case study examines easyJet and Havas Helia’s data-driven work for the airline’s 20th anniversary.

7. Creativity’s female future

Creative Equals introduces 30 female creative trailblazers on course to be the industry’s leaders of tomorrow.

8. Top 20 creatives of 2017

Campaign ranks the top agency creatives of the year.

9. Uncommon people: Was Leonard, Jameson and Graeme’s disruptive new agency worth the wait?

Adland’s newest start-up from the former Grey London management trio is in the business of making a difference.

10. Faces to Watch: Meet the future of the ad industry

They’re young, ambitious and talented – and are likely to be running the show sometime soon. 

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