View all of Campaign's Top 10 surreal ads
By the late 30s, companies such as Shell and Ford were already referencing surrealist art in their poster campaigns.
The surrealist art movement was revived n the 1970s for ad campaigns including that by CDP for Benson & Hedges.
Watch the number one ad, Benson & Hedges Iguana by CDP above and see the entire top 10 here: Top 10 surreal TV ads
Read Kate Nettleton's feature on the use of surrealism in ads in this week's Campaign magazine.