Sales of the Bauer Consumer Media titles Q and Mojo were down, but their IPC Media rival Uncut had a good second six months of 2007, after working on refining its balance of classic artists and new performers.
The main movement in the music sector saw Future's Classic Rock leap above NME, as the IPC title suffered a double-digit decline in circulation. Paul Cheal, the publishing director at IPC ignite!, says: "NME is part of a multiplatform proposition. The magazine is the most profitable part of what we do, but we also have NMETV and NME Radio launches in the summer. NME.com's ABCe was up by 8 per cent. Having said that, we have plans to evolve the magazine."
Verdict A boost in cinema audiences and a strong product bodes well for Empire's fortunes. Music titles are, to a degree, dependent on the cyclical fortunes of the music industry. Titles focusing on indie music will be hoping for another breakthrough act like Arctic Monkeys, while rock titles need a new movement to follow on from the fading "emo" scene.
FILM AND MUSIC
Title Publisher Total ABC Period-on- Year-on-
% change % change
Empire Bauer Consumer
Media 181,511 1.2 3.2
Q Bauer Consumer
Media 131,330 0.9 -6.4
Mojo Bauer Consumer
Media 106,218 -5.2 -7.0
Uncut IPC 91,028 6.0 -2.8
Kerrang! Bauer Consumer
Media 76,937 -8.0 -9.9
Classic Rock Future 67,399 0.2 7.5
NME IPC 64,033 -6.0 -12.3
Metal Hammer Future 45,809 -6.8 -6.5
Source: Audit Bureau of Circulations, July-December 2007