The Top 100 Magazines: Home and garden

The continued success of the luxury goods market, and the launch of online products such as mydeco.com, the brainchild of Brent Hoberman, the lastminute.com founder, shows interest remains high in the homes sector. But competition between online and print titles is expected to increase.

That said, leading publishers see the two as complementary, with IPC launching separate online brands such as housetohome.co.uk rather than just reproducing its print titles online.

The managing director of IPC SouthBank, Jackie Newcombe, says: "Online is a complementary experience, but not all of the market looks online for expertise."

General homes titles that are not at the luxury end, such as the market- leading Ideal Home, had a more difficult time. Ideal Home stayed top, but now has The National Magazine Company's Country Living breathing down its neck. Also, Conde Nast's House & Garden posted another successful circulation performance.

Pruning shears and spades were left in garden sheds as the gardening sector experienced its usual autumn/winter decline. However, the market-leading BBC Gardeners' World posted a slight year-on-year climb, while the niche title, BBC Gardens Illustrated, was successful across the whole year.

Verdict Gardening titles will benefit from the spring planting season. The homes sector, with the interest in luxury and expansion into digital, looks poised to remain stable in print with further launches online.

HOME INTEREST
Title Publisher Total ABC Period-on- Year-on-
period year
% change % change
Ideal Home IPC Media 214,483 -8.2 -7.4
Country Living NatMags 195,159 1.5 0.9
House Beautiful NatMags 175,019 -3.2 -7.0
House & Garden Conde Nast 143,089 0.9 1.4
Homes & Gardens IPC Media 140,185 0.8 1.3
BBC Good Homes BBC Magazines 127,202 -3.9 0.1
Your Home Essential 120,899 2.5 16.9
25 Beautiful Homes IPC Media 119,508 2.6 3.6
Ideal Homes Xmas
Guide IPC Media 116,563 n/a 8.2
Wallpaper* IPC Media 112,847 n/a 0
Source: Audit Bureau of Circulations, July-December 2007.

GARDENING
Title Publisher Total ABC Period-on- Year-on-
period year
% change % change
BBC Gardeners'
World BBC Magazines 238,673 -21.3 1.0
Amateur Gardening IPC Media 43,884 -9.3 -2.8
Garden News BCM 36,020 -18.2 -16.6
The English Garden
(UK) Archant 34,814 -5.7 5.4
BBC Gardens
Illustrated BBC Magazines 28,259 4.3 10.0
Source: Audit Bureau of Circulations, July-December 2007.

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