Top Christmas 2017 activations

Ferrero Rocher, Glenfiddich and McCain are just some of the brands that have created activations around the festive period. Campaign rounds up the best.

Ferrero Rocher "Behind the layers"

Taking consumers through a dining experience of all the different layers of a Ferrero Rocher, the brand created a multi-sensory activation.

V&A "Singing tree"

Es Devlin, who has designed sets for Beyonce and Kanye West, has set up a Christmas tree at the museum with digital word projections that create a poem.

McCain "Roastaurant"

Roast potatoes are a must on the Christmas dinner plate so frozen food brand McCain’s pop-up featured a "gravy microbrewery" and a six-metres squared roast potatoes platter.

Waitrose "Snowed in"

To recreate the supermarket’s TV ad, Manning Gottlieb OMD and Talon gave shoppers a white Christmas experience with artificial snow.

Victoria’s Secret "Pink snowed inn"

The lingerie brand’s Pink, which is aimed at a younger audience, created a large snow globe and slide in New York.

Glenfiddich "Join the experimentalists"

In a bid to target "single malt gifters", the William Grant & Sons brand invited consumers to find their perfect serve.

Lurpak "Butter Christmas tree"

Five hundred blocks of butter make up this 26 feet tall Christmas tree which is making its way around the UK.

Tabasco "Bloody Mary café"

Mini versions of the cocktails as well as food with a hot kick such as pizzas and mince pies will be given out for free to people in east London.

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