Lowe Lintas has added to its senior creative line-up with the
appointments of Tom Hudson and Steve Paskin.
Hudson was most recently a senior creative at Bartle Bogle Hegarty but
left the agency in May amid rumours of a bust-up with the creative
director, John O'Keeffe. He had been at the agency for just nine
He accepted a short-term contract position at Lowe Lintas that started
in May, teaming up with Paskin - another former Leagas Delaney creative
director. Paskin left Leagas Delaney at the beginning of April.
Hudson said: "Lowe has always been a great agency, whose work we have
admired. And the new Lowe Lintas culture has done nothing to diminish
its creative pedigree. It's a great time to join."
Hudson and Paskin previously worked together during two spells at
Leagas, working across a number of accounts, including Adidas, Barclays
and Pepe Jeans.
Between Leagas and Lowe, the pair worked separately - Hudson at BBH and
Paskin at M&C Saatchi, where he co-wrote the Fosters "He who drinks
Australian, thinks Australian" campaign.
Hudson was one of the brains behind Leagas' "big" TV campaign for
Barclays and BBH's "cream of Manchester" advertising campaign for
He went to BBH to take creative charge of its £17.5 million Audi
Hudson helped establish Leagas Delaney's Portland office as part of a
team dedicated to its key Adidas business. He went on to become creative
director of the then BST-BDDP in 1996. After the merger of BDDP and GGT,
he rejoined Leagas.
Chris Thomas, chief executive of Lowe Lintas, commented: "In the few
short weeks they've been on board, Tom and Steve have already proved an
excellent addition to our creative department. We're delighted that
they've chosen to join us full-time."
The pair were originally asked by Lowe to work on a one-off project -
but at the time, Thomas confirmed that the agency was considering hiring
Hudson on a permanent basis.
"He's seeing if he likes us and we're seeing if we like him," he