Top creative duo pairs up at Lowe

Lowe Lintas has added to its senior creative line-up with the

appointments of Tom Hudson and Steve Paskin.

Hudson was most recently a senior creative at Bartle Bogle Hegarty but

left the agency in May amid rumours of a bust-up with the creative

director, John O'Keeffe. He had been at the agency for just nine


He accepted a short-term contract position at Lowe Lintas that started

in May, teaming up with Paskin - another former Leagas Delaney creative

director. Paskin left Leagas Delaney at the beginning of April.

Hudson said: "Lowe has always been a great agency, whose work we have

admired. And the new Lowe Lintas culture has done nothing to diminish

its creative pedigree. It's a great time to join."

Hudson and Paskin previously worked together during two spells at

Leagas, working across a number of accounts, including Adidas, Barclays

and Pepe Jeans.

Between Leagas and Lowe, the pair worked separately - Hudson at BBH and

Paskin at M&C Saatchi, where he co-wrote the Fosters "He who drinks

Australian, thinks Australian" campaign.

Hudson was one of the brains behind Leagas' "big" TV campaign for

Barclays and BBH's "cream of Manchester" advertising campaign for


He went to BBH to take creative charge of its £17.5 million Audi


Hudson helped establish Leagas Delaney's Portland office as part of a

team dedicated to its key Adidas business. He went on to become creative

director of the then BST-BDDP in 1996. After the merger of BDDP and GGT,

he rejoined Leagas.

Chris Thomas, chief executive of Lowe Lintas, commented: "In the few

short weeks they've been on board, Tom and Steve have already proved an

excellent addition to our creative department. We're delighted that

they've chosen to join us full-time."

The pair were originally asked by Lowe to work on a one-off project -

but at the time, Thomas confirmed that the agency was considering hiring

Hudson on a permanent basis.

"He's seeing if he likes us and we're seeing if we like him," he