Top five experiential stories of the week

PG Tips, Strongbow and HSBC made it into our roundup of the most read stories of the week.

The giant green PG Tips monkey set sail on The Thames earlier this week
The giant green PG Tips monkey set sail on The Thames earlier this week

Giant PG Tips monkey floats down the Thames

The six-meter PG Tips monkey that set sale down the Thames on Monday, 16 May, was the most read story of the week. The two-storey topiary was crafted from 110,486 fabricated green tea leaves, and was constructed to show the giant monkey enjoying a cup of PG Tips Green Tea.

He floated past iconic London structures, including The Shard, Houses of Parliament and Tower Bridge. PG tips Green Tea was inspired to create this ‘vision in green’ to highlight a forthcoming ‘Green Paper’ report to be published by PG Tips Green Tea. 

Strongbow partners with Radio X for The Strongbow Cloudy Apple Pub

Strongbow Cloudy Apple is partnering with Radio X to transform five pubs across the UK into The Strongbow Cloudy Apple Pub. The summer-long campaign will see the pubs transformed for four days each, with a range of music, comedy and entertainment events.

The pubs will be open as normal but Johnny Vaughan will broadcast his Radio X drivetime show live from the venues. Each pub will play host to live DJ sets from Radio X presenters, including Clint Boon and the band Everything Everything, plus a Radio X comedy night.

HSBC unveils Wimbledon experiential activations

HSBC unveiled its range of activations that will form part of its sponsorship of the Wimbledon Championships this year. As the official banking partner of The Championships, HSBC will offer fans the chance to visit the HSBC Fan Zone to have their photo taken on Centre Court. All HSBC customers attending Wimbledon can also visit the customer booth between 11am to 7pm to enjoy free strawberries & cream while fans can test out their tennis abilities against HSBC ambassadors throughout the tournament.

Schweppes launches 'Mix your Way' experience at summer festivals

Schweppes is to tour the UK's leading music and lifestyle festivals this summer offering the 'Mix Your Way' experience - giving consumers the chance to customise and tailor drinks to their own palate. Consumers will work with a Schweppes mixologist to create the perfect combination of spirit, mixer and garnish. Schweppes will be attending festivals including the Taste Festival London, Camp Bestival, Festival No.6 and Henley Royal Regatta.

The Economist challenges consumers to drink 'sewage coffee'

The Economist is to challenge Londoners on whether they would drink coffee made with water derived from their own, or others' urine. The activation, devised by agency Sense, which launched in Green Park this week (16 May), is the latest from the business title's Discomfort Food campaign, which has been running over the past 12 months.

Entitled H#2O, this latest campaign consists of a specially designed manned coffee trike offering free beverages to passers by. On closer inspection, consumers claiming their free drink notice the adjacent portaloo, which appears to be supplying water for the coffees.

Comment below to let us know what you think.

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