BBC brands from the spheres of TV, radio and magazines will be
making the transition on to the Internet from next week with the
official launch of the BBC’s media strategy through BBC Online.
The plans to launch BBC magazines on the Internet are already advanced.
BBC’s Top Gear - a popular magazine brand as well as a BBC 2 show - has
been running on the Internet since March.
Next week, the BBC will reveal a concerted strategy to develop BBC
programmes and radio brands on the Web.
The aim is to position the BBC as one of the UK’s leading online service
providers and use the BBC brand to help bring the Internet into the
It will also provide revenue for the BBC.
The Internet services will carry advertising and BBC Online has its own
dedicated sales team headed by Simon Sadie, formerly an associate
director of Mediapolis. Ad revenue will help offset costs and reduce the
need to charge premium subscription rates.
The Top Gear site is likely to provide a blueprint for other BBC
magazine sites. It includes motoring news, features, a buying guide and
The initiative is a significant step towards a digital, interactive
future for the BBC and will incorporate the development of a BBC-branded
Internet access service, which will launch later this year.