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Two rival women’s monthly titles remain locked in a fierce circulation battle with each recording exactly the same year on year rise in the latest round of ABCs.

Two rival women’s monthly titles remain locked in a fierce

circulation battle with each recording exactly the same year on year

rise in the latest round of ABCs.



Both IPC’s Marie Claire and the National Magazine Company’s Cosmopolitan

inched up 1 per cent year on year. Marie Claire recorded its 14th

successive year-on-year increase to reach its highest ever figure of

457,034. Cosmo, which is celebrating its 25th birthday this month, grew

to 461,080, up just 0.2 per cent period on period.



Other NatMags titles were not so successful. Company slumped 6.2 per

cent year on year and 6.5 per cent period on period to 272,160. She

struggled, slipping 12.1 per cent year on year to 221,481.



However, Good Housekeeping crept up 0.2 per cent year on year and 4 per

cent period on period to achieve a circulation figure of 489,239.



Apart from Marie Claire, IPC’s other monthly women’s titles were

down.



Essentials slid 2.7 per cent year on year to 319,810, Options was down

9.1 per cent to 146,692 and Woman’s Journal slumped 14.3 per cent year

on year to 134,929.



Elle, from Emap Elan, inched up just 0.1 per cent year on year, but

managed a healthier 7.5 per cent period on period rise under its new

editor, Marie O’Riordan.



Elsewhere, Conde Nast enjoyed greater success with Vogue smashing

through the 200,000 barrier to hit an all-time high of 201,187. The

figure represents a 6.6 per cent year-on-year increase.



WOMEN’S MONTHLY MAGAZINES

Title              Jul-Dec 95       Jul-Dec 96         % change

Vogue                 188,669          201,187              6.6

Cosmopolitan          456,394          461,080              1.0

Company               290,081          272,160             -6.2

She                   252,046          221,481            -12.1

Marie Claire          452,521          457,034              1.0

Options               161,312          146,692             -9.1

Elle                  205,511          205,623              0.1

New Woman             263,464          216,756            -17.7

Good Housekeeping     488,243          489,239              0.2

Essentials            328,528          319,810             -2.7

Source: Audit Bureau of Circulations



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