TOP SPOTS 2002: Alcoholic Drinks and Tobacco

While there has been nothing quite as universally loved as last year's Budweiser 'Whassup' campaign, humour is still prevalent. This year's top five employ a more intelligent approach to advertising beer, rather than wheeling out laddish one-liners. Stella Artois' 'Doctor' excels in its epic scale with a twist of humour, as does Kronenbourg for its witty play on the cultural discrepancies between the English and French.