TOP SPOTS 2002: Grocery, Soft Drinks and Household

An overcrowded sector with limitless opportunities to stand out. With a #9 million push behind the launch of Double Cream, Nestle commissioned a stunning Hollywood movie-style spot. Unilever's Cif spot stood out for instilling true comic values in a domestic brand. But big-budget spots for soft drinks still lead the way, with inventive scripts, special effects and high profile directors.