TOP SPOTS 2002: Public Sector, Utilities and Charities

A traditionally difficult sector, but this year has seen some groundbreaking ads that have struck a balance between being hard-hitting and compelling. 'Cartoon', this year's winning NSPCC ad, combined live action with animation in a disturbing way that unsettled audiences around the globe. The spot for the Depaul Trust is the first powerful interactive ad for this sector, allowing viewers to 'choose' the homeless protagonist's fate.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content