Top Tech: Eventstag

Eventstag offers clients customisable ways to showcase social content at events.

Eventstag announces O2 and Southern Comfort as clients
Eventstag announces O2 and Southern Comfort as clients

Founded: 2012

What is it? A service that provides customisable, live social content displays for events. 

Tell me more… Using integrations with a range of social media platforms including Instagram and Twitter, Eventstag collects live content from a specific event through a pre-defined hashtag. Posts and images are collated and displayed live in a customisable animation, designed to suit the format and function of the event itself. 

Eventstag offers a customisable, shareable online gallery of the content collected, which can be shared with attendees after the event. The company also offers customers an analytics package that helps marketers understand their social traffic. It analyses the data and identifies overall reach, top influencers, geographical and time-based popularity, in order to better target future social marketing efforts.

The company initially launched under the beta brand Eventstagram and rebranded as Eventstag last month with the aid of parent company Crowd Reactive. O2 and Southern Comfort have been named as its first clients under the new guise.

Cost: Free for one hashtag or location; £51, £134 and from £600 for party, premium and professional packages respectively.

More: Seven new event technologies to watch

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