Top Tech: Storytelling innovation with Dalziel and Pow

Brand and retail design agency Dalziel and Pow showcased its new animation tech at the inaugural Retail Design Expo this week (10-11 March).

Dalziel and Pow demonstrated the kit at the Retail Design Expo
Dalziel and Pow demonstrated the kit at the Retail Design Expo

What is it? 

A large interactive board, prototyped as ‘Storytelling through playful interactions’, that springs to life when touched.

Tell me more…

The technology was first used by Portuguese childrenswear brand Zippy. The screen-printed panel featured a number of the retailer’s brightly-coloured characters that acted as trigger points for sound through speakers. 

Dalziel and Pow demonstrated how the conducive ink technology can be used to activate digital animations – a mixture of informative and quirky content, from product information to a cartoon of chasing ducks – as well as projection mapping and sounds. The agency worked with Bare Conductive and Ototo to devise the Storytelling product.

Cost?

On application – the prototype can be engineered for bespoke orders.

Comment below to let us know what you think.

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