Top ten ads of the week: Argos aliens this week's most recalled ad

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Top ten ads of the week: Argos aliens this week's most recalled ad

This week's most recalled ad is from Argos, with its loveable alien characters celebrating a new arrival. Comparethemarket.com's latest is in second place, followed by ads for Sky TV and Aldi. 


Top ten ads of the week
  Brand Agency/TV buyer Recall %
1 Argos CHI & Partners/Mindshare 68
2 Comparethemarket.com         VCCP/Zenith Optimedia 64
3 Sky TV Brothers & Sisters/Mediacom 56
4 Aldi McCann Manchester/UM Manchester           41
5 BT (Sport Digital TV) AMV BBDO/Maxus 39
6= Alpen Bartle Bogle Hegarty/Walker Media 38
6=     National Lottery AMV BBDO/OMD UK 38
8 Halifax Adam & Eve DDB/MEC 34
9 Match.com Mother/Initiative 31
10 Currys & PC World M&C Saatchi/Walker Media 27


Adwatch research was conducted from 1 - 5 August 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com(020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).