This week's most recalled ad is from Argos, with its loveable alien characters celebrating a new arrival. Comparethemarket.com's latest is in second place, followed by ads for Sky TV and Aldi.
Top ten ads of the week
|Brand||Agency/TV buyer||Recall %|
|1||Argos||CHI & Partners/Mindshare||68|
|3||Sky TV||Brothers & Sisters/Mediacom||56|
|4||Aldi||McCann Manchester/UM Manchester||41|
|5||BT (Sport Digital TV)||AMV BBDO/Maxus||39|
|6=||Alpen||Bartle Bogle Hegarty/Walker Media||38|
|6=||National Lottery||AMV BBDO/OMD UK||38|
|8||Halifax||Adam & Eve DDB/MEC||34|
|10||Currys & PC World||M&C Saatchi/Walker Media||27|
Adwatch research was conducted from 1 - 5 August 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com(020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).