This week's most recalled ad is for gambling website Jackpotjoy.com and stars Barbara Windsor. It's followed by spots for Argos, Asda and KFC.
Top ten ads of the week
|Brand||Agency/TV buyer||Recall %|
|3||Asda||Saatchi & Saatchi/Carat||39|
|6||LV motor insurance||Designate/24-7ideas.com/Carat||32|
|7||Green Giant||Saatchi & Saatchi/UM London||29|
|9=||Seat, Leon hatchback||Grey/MediaCom||25|
|9=||Currys/PC World||M&C Saatchi/Walker Media||25|
Adwatch research was conducted from 18 - 22 July 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com(020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).