Top ten ads of the week: Barbara Windsor comes up trumps for Jackpotjoy.com

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Top ten ads of the week: Barbara Windsor comes up trumps for Jackpotjoy.com

This week's most recalled ad is for gambling website Jackpotjoy.com and stars Barbara Windsor. It's followed by spots for Argos, Asda and KFC.


Top ten ads of the week
  Brand Agency/TV buyer Recall %
1 Jackpotjoy.com Isobel/Maxus 48
2 Argos CHI&Partners/Mindshare 41
3 Asda Saatchi & Saatchi/Carat 39
4 KFC BBH/Walker Media 36
5 Subway McCann London/MediaCom 34
6 LV motor insurance Designate/24-7ideas.com/Carat                        32
7 Green Giant Saatchi & Saatchi/UM London 29
8 DFS Krow/MediaCom 26
9= Seat, Leon hatchback                                    Grey/MediaCom 25
9= Currys/PC World M&C Saatchi/Walker Media 25

Adwatch research was conducted from 18 - 22 July 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com(020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).