This week's most recalled ad is from comparethemarket.com, followed by Virgin Media and Wonga.
Top ten ads of the week
|Brand||Agency/TV buyer||Recall %|
|6||Volkswagen||Adam & Eve/DDB/MediaCom||41|
|7||Aviva||Abbott Mead Vickers BBDO/ZenithOptimedia||39|
|8||Oak Furniture Land||Wordley Productions Partners/MNC||38|
|9=||Aldi||McCann Manchester/UM Manchester||36|
|9=||Direct Line||M&C Saatchi/MediaCom||36|
Adwatch research was conducted from 25 - 29 July 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com(020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).