Top ten ads of the week: Meerkats work their magic for Comparethemarket.com

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Comparethemarket.com
Comparethemarket.com

This week's most recalled ad is from comparethemarket.com, followed by Virgin Media and Wonga.


Top ten ads of the week
  Brand Agency/TV buyer Recall %
1 comparethemarket.com            VCCP/ZenithOptimedia 53
2 Virgin Media BBH/Fifty6 51
3 Wonga Albion/PHD 50
4 Confused.com Publicis/PHD 47
5 O2 VCCP/ZenithOptimedia 45
6 Volkswagen Adam & Eve/DDB/MediaCom 41
7 Aviva Abbott Mead Vickers BBDO/ZenithOptimedia             39
8 Oak Furniture Land Wordley Productions Partners/MNC 38
9=       Aldi McCann Manchester/UM Manchester 36
9= Direct Line M&C Saatchi/MediaCom 36


Adwatch research was conducted from 25 - 29 July 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com(020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).