Sainsbury’s and BT swap places at the head of the table as National
Lottery Instants comes straight in at number 14
------------------------------------------------------------------------
Top 100 brands ranked by 1995 Register-meal spend (part one)
------------------------------------------------------------------------
Rank Rank Brand Agency Media buyer
95 94 (if different)
1 6 Sainsbury’s AMV BBDO, Clark
(excluding petrol, and Taylor
magazine, loyalty
card)
2 4 Curry’s M&C Saatchi The Media Centre
3 8 Safeway Bates Dorland Zenith Media
(excluding petrol,
magazine, loyalty
card)
4 2 McDonald’s Leo Burnett
5 5 Boots (Retail) J. Walter Thompson BMP DDB
6 1 BT Call Stimulation Abbott Mead IDK Media, Zenith
Vickers BBDO Media
7 3 Tesco Lowe Howard-Spink
(excluding petrol
and loyalty card)
8 9 B&Q Bates Dorland Zenith Media
9 14 Dixons Stores Group M&C Saatchi The Media Centre
10 10 MFI Publicis Optimedia
11 42 Coca-Cola Publicis Universal McCann
12 13 Franklin Mint Handled direct TMD Carat
Mail Order
13 11 Woolworths Stores Bates Dorland Zenith Media
14 - National Lottery Saatchi and Saatchi Zenith Media
Instants
15 7 Comet Saatchi and Saatchi Zenith Media
16 19 Asda Publicis TMD Carat
(excluding petrol
and loyalty card)
17 132 Vauxhall Corsa Lowe Howard-Spink
18 37 WH Smith Bartle Bogle Hegarty Motive
19 12 Texas Homecare Abbott Mead
Vickers BBDO
20 26 Ford Escort Ogilvy and Mather The Network
21 27 Orange WCRS
22 18 Peugeot 106 Euro RSCG Wnek Gosper Mediastar
23 153 BT Charges and Abbott Mead IDK Media, Zenith
Changes Vickers BBDO Media
24 21 Ford Car Dealer Ogilvy and Mather The Network
Support
25 30 National Lottery Saatchi and Saatchi Zenith Media
26 36 Renault Clio Focus Advertising Optimedia
London, Publicis
27 15 Sky Broadcasting Duckworth Finn Zenith Media
Grubb Waters
28 48 Iceland WCRS TMD Carat
Manchester
29 31 Citroen ZX Euro RSCG Wnek Gosper Mediastar
30 24 Debenhams Handled direct TMD Carat
31 - Cellphones Direct CPS&P Advertising Collins Bridges
32 83 Volvo 850 Abbott Mead Media
Vickers BBDO
33 16 Peugeot 306 Euro RSCG Wnek Gosper Mediastar
34 - Halifax Property Bastable Hazlitt
Services Partnership
35 35 Barclaycard BMP DDB
36 32 Radio Rental WCRS WCRS
(rentals and store)
37 86 British Airways M&C Saatchi Optimedia
38 - Euro Tunnel Le BMP DDB
Shuttle
39 207 Honda Civic Collett Dickenson CDP Media Company
Pearce
40 17 Ford Fiesta Ogilvy and Mather The Network
41 - Daewoo Duckworth Finn CIA Medianetwork
Grubb Waters
42 - Rover 400 Ammirati Puris Lintas Zenith Media
43 84 DFS Grey Advertising MediaCom
44 82 Peoples Phone Banks Hoggins O’Shea Pattison Horswell
(inc local retailers) Durden
45 43 Kellogg’s Cornflakes J. Walter Thompson J. Walter Thompson
46 52 Volkswagen Golf BMP DDB BBJ Media Services
47 44 Do It All GGT Advertising BMP DDB
(excluding loyalty card)
48 28 Yellow Pages Abbott Mead IDK Media
Vickers BBDO
49 - National Power/ WCRS The Media Centre
Powergen Flotation
50 157 Nissan Micra TBWA TMD Carat
Eurospace
51 - Somerfield Butler Lutos CIA Medianetwork
Sutton Wilkinson
52 22 American Express Ogilvy and Mather TMD Carat
53 40 Citroen Xantia Euro RSCG WnekGosper Mediastar
54 64 Argos Ogilvy and Mather The Network
55 - Abbey National Barker and Ralston, TMD Carat
Financial Services Euro RSCG Wnek Gosper
56 33 Renault Laguna Focus Advertising Optimedia
London, Publicis
57 - Cellnet Abbott Mead IDK Media
Vickers BBDO
58 - Vauxhall Vectra Lowe Howard-Spink
59 71 Weetabix Lowe Howard-Spink
60 96 Tetley Tea Bags DMB&B Zenith Media
61 46 Guinness Ogilvy and Mather The Network
62 - Ariel Future Saatchi and Saatchi
Washing Powder
63 124 Daz Automatic Leo Burnett
Powder
64 54 Kwik-Fit Centre Morgan Partnership
65 68 Fiat Punto DMB&B, DMB&B Direct The Media Centre
66 74 Danbury Mint Handled direct MediaCom
Collectors Mail Order
67 67 Elida Gibbs J. Walter Thompson Initiative Media
Organics Shampoo
68 143 Specsavers Handled direct CIA Medianetwork
69 58 Kellogg’s Crunchy J. Walter Thompson J. Walter Thompson
Nut Cornflakes
70 57 Co-op Capra, Composite TCS Media North
Agencies
71 243 PC World DMB&B Media Centre
72 100 Kellogg’s Frosties J.Walter Thompson J. Walter Thompson
73 87 Oil of Ulay Saatchi and Saatchi
74 29 Lunn Poly WCRS
75 185 Ford Mondeo Ogilvy and Mather The Network
76 - Vauxhall Fifty/ Lowe Howard-Spink
Fifty
77 126 Rover Dealer Ammirati Puris Lintas Zenith Media
Support
78 - Diet Coke Publicis Universal McCann
79 55 Fairy Excel Liquid Grey Advertising MediaCom
80 75 P&O European Bates Dorland Zenith Media
Ferries
81 114 Levi’s 501s Bartle Bogle Hegarty Motive
82 106 Allied Carpets Beeching Dowell MBS Media
Stubbs
83 116 Courts Collett Dickenson TMD Carat
Pearce
84 299 Renault Dealer Publicis Optimedia
Support
85 103 Budweiser BMP DDB
86 139 KFC Ogilvy and Mather The Media Centre
87 - Ford Galaxy Young and Rubicam The Network
88 39 Vauxhall Astra Lowe Howard-Spink
89 91 Kellogg’s Special K J. Walter Thompson J. Walter Thompson
90 61 Superdrug Stores Bates Dorland Zenith Media
91 122 Halfords Stores Publicis BMP DDB
92 140 Time Computer Handled direct
Systems
93 65 Britannia Music TMD Carat
Club Mail Order
94 - Surf Micro Powder Foote Cone Belding Initiative Media
95 - British Gas BMP DDB
Energy Centre
96 149 Smirnoff Vodka Lowe Howard-Spink
97 - Persil New J. Walter Thompson Initiative Media
Generation Powder
98 - BT Business Butterfield Day IDK Media, Zenith
Devito Hockney Media
99 203 Norweb Electrical BDH Advertising CIA Media Sol Man
Superstore
100 80 C&W Ltd Ed WWAV Rapp Collins
Mail Order
Abbreviations key
Clark & Taylor Ad is Clark & Taylor Advertising, CIA Media Sol Man is
CIA Media Solutions Manchester, C & W Ltd Ed Mail Order is Compton &
Woodhouse Limited Edition Mail Order
------------------------------------------------------------------------
------------------------------------------------------------------------
Top 100 brands ranked by 1995 Register-meal spend (part two)
------------------------------------------------------------------------
Rank Rank Brand Spend 95 Spend 94 %change
95 94 (pounds m) (pounds m) 94/95
1 6 Sainsbury’s 40.48 25.88 56.39
(excluding petrol, magazine, loyalty card)
2 4 Curry’s 38.50 27.15 41.82
3 8 Safeway 34.30 22.94 49.48
(excluding petrol, magazine, loyalty card)
4 2 McDonald’s 34.21 31.32 9.23
5 5 Boots (Retail) 31.82 26.51 20.07
6 1 BT Call Stimulation 30.62 44.31 -30.90
7 3 Tesco 23.71 30.26 -21.65
(excluding petrol and loyalty card)
8 9 B&Q 22.16 21.12 4.95
9 14 Dixons Stores Group 21.04 18.07 16.45
10 10 MFI 20.94 20.82 0.59
11 42 Coca-Cola 20.88 9.69 115.40
12 13 Franklin Mint 20.62 18.75 10.00
Mail Order
13 11 Woolworths Stores 20.37 20.62 -1.21
14 - National Lottery 18.79 N/A N/A
Instants
15 7 Comet 17.61 24.11 -26.94
16 19 Asda 16.16 14.75 9.58
(excluding petrol and loyalty card)
17 132 Vauxhall Corsa 15.62 5.62 177.76
18 37 WH Smith 15.44 10.60 45.67
19 12 Texas Homecare 15.39 19.12 -19.48
20 26 Ford Escort 15.28 13.34 14.52
21 27 Orange 15.09 12.49 20.75
22 18 Peugeot 106 14.88 16.00 -6.99
23 153 BT Charges and Changes 14.76 51.02 189.26
24 21 Ford Car Dealer Support 14.71 14.31 2.79
25 30 National Lottery 14.13 11.58 22.04
26 36 Renault Clio 14.07 10.68 31.75
27 15 Sky Broadcasting 13.95 17.74 -21.33
28 48 Iceland 13.84 9.11 52.00
29 31 Citroen ZX 13.32 11.19 19.02
30 24 Debenhams 13.25 13.53 -2.07
31 - Cellphones Direct 13.10 N/A N/A
32 83 Volvo 850 12.92 7.11 81.71
33 16 Peugeot 306 12.64 17.63 -28.33
34 - Halifax Property Services 12.46 N/A N/A
35 35 Barclaycard 12.45 10.87 14.51
36 32 Radio Rental 12.13 11.18 8.52
(rentals and store)
37 86 British Airways 12.03 7.01 71.49
38 - Euro Tunnel Le Shuttle 11.93 N/A N/A
39 207 Honda Civic 11.45 3.85 198.40
40 17 Ford Fiesta 11.44 16.49 -30.64
41 - Daewoo 11.38 N/A N/A
42 - Rover 400 11.21 N/A N/A
43 84 DFS 11.09 7.04 57.55
44 82 Peoples Phone 10.95 7.12 53.66
(inc local retailers)
45 43 Kellogg’s Cornflakes 10.89 9.64 12.92
46 52 Volkswagen Golf 10.77 8.73 23.37
47 44 Do It All 10.73 9.47 13.24
(excluding loyalty card)
48 28 Yellow Pages 10.41 12.19 -14.56
49 - National Power/ 10.37 N/A N/A
Powergen Flotation
50 157 Nissan Micra 10.37 5.02 106.51
51 - Somerfield 10.30 N/A N/A
52 22 American Express 10.12 14.25 -28.96
53 40 Citroen Xantia 10.05 10.00 0.49
54 64 Argos 9.95 8.01 24.21
55 - Abbey National 9.89 N/A N/A
Financial Services
56 33 Renault Laguna 9.76 1.11 -12.06
57 - Cellnet 9.62 N/A N/A
58 - Vauxhall Vectra 9.59 N/A N/A
59 71 Weetabix 9.54 7.60 25.66
60 96 Tetley Tea Bags 9.40 6.69 40.54
61 46 Guinness 9.35 9.37 -0.19
62 - Ariel Future 9.15 N/A N/A
Washing Powder
63 124 Daz Automatic Powder 8.89 5.82 52.84
64 54 Kwik-Fit Centre 8.84 8.61 2.66
65 68 Fiat Punto 8.81 7.76 13.55
66 74 Danbury Mint 8.68 7.47 16.16
Collectors Mail Order
67 67 Elida Gibbs 8.59 7.80 10.14
Organics Shampoo
68 143 Specsavers 8.59 5.28 6.28
69 58 Kellogg’s Crunchy 8.56 8.32 2.85
Nut Cornflakes
70 57 Co-op 8.47 8.47 0.00
71 243 PC World 8.44 3.53 139.06
72 100 Kellogg’s Frosties 8.40 6.52 28.81
73 87 Oil of Ulay 8.37 7.00 19.53
74 29 Lunn Poly 8.26 1.16 -29.03
75 185 Ford Mondeo 8.23 4.28 92.62
76 - Vauxhall Fifty/Fifty 8.17 N/A N/A
77 126 Rover Dealer Support 8.13 5.80 40.07
78 - Diet Coke 7.95 N/A N/A
79 55 Fairy Excel Liquid 7.73 8.48 -8.87
80 75 P&O European Ferries 7.70 7.46 3.26
81 114 Levi’s 501s 7.63 6.04 26.39
82 106 Allied Carpets 7.60 6.28 20.93
83 116 Courts 7.59 5.98 26.98
84 299 Renault Dealer Support 7.43 3.17 134.64
85 103 Budweiser 7.43 6.45 15.22
86 139 KFC 7.35 5.44 35.19
87 - Ford Galaxy 7.25 N/A N/A
88 39 Vauxhall Astra 7.25 1.01 -28.12
89 91 Kellogg’s Special K 7.22 6.81 5.93
90 61 Superdrug Stores 7.21 8.14 -11.45
91 122 Halfords Stores 7.19 5.91 21.77
92 140 Time Computer Systems 7.19 5.42 32.57
93 65 Britannia Music 7.18 7.97 -9.90
Club Mail Order
94 - Surf Micro Powder 7.04 N/A N/A
95 - British Gas 7.02 N/A N/A
Energy Centre
96 149 Smirnoff Vodka 7.01 5.2 34.79
97 - Persil New 7.00 N/A N/A
Generation Powder
98 - BT Business 6.99 N/A N/A
99 203 Norweb Electrical 6.99 3.91 78.88
Superstore
100 80 C&W Ltd Ed Mail Order 6.96 7.14 -2.43
Abbreviations key
Clark & Taylor Ad is Clark & Taylor Advertising, CIA Media Sol Man is
CIA Media Solutions Manchester, C & W Ltd Ed Mail Order is Compton &
Woodhouse Limited Edition Mail Order
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