Topshop to host 'secret pop-up gigs' for Kate Bosworth collection

Topshop will put on "secret pop-up gigs" around the world this summer to push its music-festival inspired fashion range designed by Hollywood star Kate Bosworth.

Topshop: music-festival inspired fashion range
Topshop: music-festival inspired fashion range

A short interactive film starring Bosworth and directed by Michael Polish is running on Topshop.com and social platforms, with the retailer hosting a competition to give away tickets to the secret gigs.

Invitations will be given away at random to customers shopping in-store or on mobile and tablet devices, with additional tickets being available to win via online competitions.

The campaign creative is based around ‘the discovery of music’ and will focus on the outfits designed by Bosworth, some of which she wore at the Coachella music festival earlier in the month.

Customers shopping in-store will be able to access additional content from the campaign by using the Shazam app on tracks playing in Topshop stores.

Additional content includes an interactive festival guide hosted on Topshop.com that will preview festivals from around the world including Glastonbury and Lollapalooza. 

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