Topshop reimagines shopping as fashion playland with Twitter powered arcade

Topshop has reinvented its flagship Oxford Circus store as a 'playland' complete with inflatable toys and a giant 'tweet treats' vending machine.

Topshop: re-imagined as a giant arcade
Topshop: re-imagined as a giant arcade

The fashion retailer has transformed the store into a giant playland complete with a huge inflatable store frontage and a giant arcade claw that fills the entire store window.

The game is activated via Twitter with prizes up for grabs from make-up treats to a £500 shopping spree.

From today until Sunday 31 May, shoppers can get involved in a series of activities including a Zoltar 'fortune teller' who will read the 'fashion future', Pac Man and a Penny Pusher fairground game. The store will also give away Slush Puppies, popcorn, candy floss and ice cream sandwiches as part of the promotion.

Brand: Topshop

Creatives: Design by Rachel Thomas 


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