Tories call for curb on ads to children

The Conservative Party has backed growing demands for curbs on advertising and marketing aimed at children.

In a surprise move, representatives at the Tory conference in Bournemouth voted by 52 per cent to 48 per cent for a motion saying: "It's time to consider a ban on marketing to children."

The vote was seen as further evidence that a political consensus is developing in favour of tougher action on junk food and other ads.

In the past, the Tories have been regarded as a pro-business party opposed to state regulation. The Tory leader, David Cameron, said he had always opposed a ban based on his experience as the director of corporate affairs at Carlton Communications, but agreed that one should now be considered. He said: "We need responsible advertising and not advertising that plays on pester power."

The Tories voted for the motion after the case for a ban was put to the conference by Nick Stace, the director of campaigns and communications at the Consumers Association. He argued supporting a ban would help the party win the next general election. Stace said: "We are the fat man of Europe. We need to tackle the obesity crisis. Advertising is not the only way, but it is one important way."

The case against was put by Janet Daley, a columnist from The Daily Telegraph. She argued that parents would be bad role models for their children if they couldn't teach them to resist temptation and had to rely on the state.

Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content