Tories claim nurses recruitment ads still misleading over pay

The Government was accused this week of continuing to run misleading TV ads about nurses’ pay even after being rebuked by the Independent Television Commission.

The Government was accused this week of continuing to run

misleading TV ads about nurses’ pay even after being rebuked by the

Independent Television Commission.



The Conservatives claimed that the amended version of the Saatchi &

Saatchi recruitment ad forced on the Government by the ITC still gives a

false impression of the earnings of most nurses.



Liam Fox, the Tories’ shadow health secretary, accused the Department of

Health of using a misleading average earnings figure even though most

nurses were in the lower pay grades. He tabled Commons questions about

the campaign, demanding to know how many nurses would receive more than

pounds 21,000 a year - the figure quoted in the ad as the average

earnings for a full-time qualified nurse.



Fox is pressing for further amendments to the ad, which has already been

changed to make it clear that the figure includes allowances, following

the ITC’s ruling last week.



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