The Government was accused this week of continuing to run
misleading TV ads about nurses’ pay even after being rebuked by the
Independent Television Commission.
The Conservatives claimed that the amended version of the Saatchi &
Saatchi recruitment ad forced on the Government by the ITC still gives a
false impression of the earnings of most nurses.
Liam Fox, the Tories’ shadow health secretary, accused the Department of
Health of using a misleading average earnings figure even though most
nurses were in the lower pay grades. He tabled Commons questions about
the campaign, demanding to know how many nurses would receive more than
pounds 21,000 a year - the figure quoted in the ad as the average
earnings for a full-time qualified nurse.
Fox is pressing for further amendments to the ad, which has already been
changed to make it clear that the figure includes allowances, following
the ITC’s ruling last week.