Tories launch attack ads against Jeremy Corbyn while Labour plots digital drive

The Conservative Party has unleashed a series of ads on social media attacking the newly-installed Labour leader Jeremy Corbyn, claiming he poses a risk to the security of the country, economy and families.

The ads, which launched on Twitter soon after Corbyn’s stunning Labour leadership victory, reveal the narrative the party intends to spin about the Islington North MP, who swept to power with almost 60% of the vote on Saturday (12 September).

Today (14 September), the party also unveiled a short film on YouTube along the same theme.

Rather than deride Corbyn as a leftwing joke figure, the Conservatives intend to pursue a strategy that ratchets up the danger of a Corbyn government.

The message discipline was evident in the media appearances of leading Conservatives. Minsters, including Michael Fallon and Priti Patel, went on the airwaves to repeat the same message, even to the point of saying the "danger" list in the same order: country, economy and families.

Another execution also quotes some of Corbyn's controversial thoughts on Osama Bin Laden and extremist groups Hamas and Hezbollah.

— Tim Shipman (@ShippersUnbound) September 12, 2015

Corbyn, who led a vibrant social media leadership campaign, signalled his intention to do things differently by asking supporters to tweet and email him questions that he should ask in his first prime minister's Question Time on Wednesday.

In his acceptance speech, new deputy leader Tom Watson pledged to put digital campaigning at the heart of his efforts to connect with the new influx of people who have signed up to the Labour Party since May.

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