The Conservative Party pledged this week to scrap unnecessary regulations on the advertising industry if it regains power at the next general election.
Peter Ainsworth, the shadow culture secretary, told a fringe meeting, hosted by the Advertising Association, at the Tories' Bournemouth conference that the party was 'on the side' of the ad industry because of its crucial role in the communications revolution.
He hinted that the Tories would opt for a lighter touch regulatory regime than the present system. 'Obviously, there will still be a need for a regulatory authority of some form, but we don't need any more directives from Brussels telling you what you can do in your industry,' he said.
'Consumers are quite grown-up enough; consumers are king in the 21st century.'
Ainsworth promised: 'We recognise the limitations of the Government and will get the hell out of your way in order to let you get on with your job.' He added: 'What governments tend to forget is that without advertising, there is nothing to drive this innovation, the new technology and create the new jobs.'
Ainsworth pledged to back the AA's campaigns against further regulations in the run-up to the general election.
He said: 'We will be there to help your fight against the European Union, the British Government, interfering busybodies and people who don't understand the important dynamics of this industry and the crucial role you are playing in developing the creative economy and new jobs. We will be there, on your side.'