Torn between Google and Bing? Bingle has the answer

LONDON - If you've heard the positive buzz surrounding Microsoft's new search engine, Bing, but find it hard to find give up your reliance on Google, a new hybrid version of both search engines may be the answer.

Bing and Google combined = Bingle
Bing and Google combined = Bingle

Many of the early adopters of Bing, which went live in May, have reported high levels of satisfaction when using the successor to Microsoft's Live Search.

The new offering is now the fastest-growing top 10-search engine in the US, reporting a 22.1% rise in search queries in July compared to the previous month.

But despite encouraging signs, many internet users find it impossible to turn their back on Google even once.

However, a new site called Bingle lets users have it both ways, by producing results from Google and Bing side-by-side.

The site was created by Joshua Buss, a 26-year-old Unix administrator in Chicago, who said he came up with the idea when he was working on a project that involved displaying sets of information together.

He told The Wall Street Journal: "When I first heard about Bing and how good it was supposed to be, I knew I should make something that would let me use it at the same time as Google. Otherwise, my reliance on Google meant I'd never give Bing a fair shot."

The first version of Bingle was created within just eight hours of the Microsoft site's launch. A new version that incorporates video, images and news to the search results has just been rolled out.

You maybe unsurprised to hear that Buss rates Google as best the overall search engine, but he believes Bing wins some of the battles, if not the war.

"Their [Bing's] image and product searches, especially, are actually better than Google's, both in usability and the results delivered," he said.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content