Total Media has landed the pounds 1 million contract for secondary
endowment policy company Policy Plus.
Nigel Potter, agency joint managing director, will head the planning and
buying account, assisted by account manager Rupen Shah.
The lion’s share of media spend will go on terrestrial television and
national press although Potter said: ’We will also give a high priority
to testing new media.’
The account was previously handled by MBS Media.
Malcolm Summerfield, chief executive of Policy Plus’s creative agency
SWK, was responsible for hiring the media agency. He said: ’We were
impressed by Total Media’s analytic approach to testing and strategy
planning for investment business.’
Total Media already handles media for another insurance organisation, GE
Life. The pounds 5 million GE Life account centres around television,
national press and the ’grey’ magazine market.
Total Media also holds the accounts for Faber & Faber, Blackwell Books