The campaign, which will run towards the end of the summer, will feature across multi-channel stations, mostly during off-peak periods. Press will primarily focus on the red-tops and weekend supplements.
Nick Oram, Total Media’s joint managing director, said: "Our unrivalled knowledge of specialist consumer markets allowed us to really prove how Claim 2 Gain can effectively reach its audience with the right media. We’re looking forward to seeing some outstanding results."
Claim 2 Gain offers a specialist claims-handling service for victims of mis-sold financial products and services, including Payment Protection Insurance (PPI) claims, unfair credit card charges and mis-sold endowment mortgages.
In February, Total Media won the consolidated media planning and buying account for a group of British museums and galleries, including the Tate and the British Museum.