Touch DDB appoints Ben Taylor as strategy director

LONDON - Touch DDB has appointed Ben Taylor, the insight and brand strategy director at Naked Communications in Sydney, as its new strategy director.

Taylor... new role
Taylor... new role

In his new role, Taylor will work closely alongside planning director Richard Hill, and will be responsible for planning on a number of key accounts including Right Guard, Energizer and Schwarzkopf.

He will also work on developing the agency's strategy department, and attracting new business opportunities.

Taylor has spent two years working at Naked Communications, where he was instrumental in helping Coca-Cola relaunch its Sprite brand across Australia, and also helped develop the product positioning of MSN's Messenger products.

Prior to working at Naked, Taylor had also spent time at JWT/RMG Sydney, and TBWA/Tequila Sydney.

Hill said: "We've reached that crucial point where we're winning more and more significant accounts, and it's fundamental that we have the team and expertise behind us to deliver."