Tough Mudder and Eventbrite reveal 2014 global partnership

Organisers of Tough Mudder have today (15 August) announced a new joint venture with online ticketing platform Eventbrite for its future international mud-running events in 2014 and beyond.

Tough Mudder and Eventbrite will join forces for 2014
Tough Mudder and Eventbrite will join forces for 2014

The new partnership will involve more than 70 obstacle racing events in ten countries including the UK, US, Canada, Germany and Australia, all of which are being rolled out next year.

Eventbrite’s self-service ticketing and registration platform will offer 2014 Tough Mudder participants the opportunity to create personalised team pages, as well as providing on-the-go access and registration through its dedicated mobile app.

UK Tough Mudders will also be able to use interactive and customisable fundraising tools to help raise money for the event’s charity partner, Help for Heroes.

Melissa Esmundo, vice president of marketing at Tough Mudder, said: "Eventbrite has a track record revolutionising registration platforms for some of the world’s biggest events. This partnership will bring their cutting-edge technology to Mudders around the world, allowing our participants to build their teams and share social content easier than ever before."

Kevin Hartz, chief executive of Eventbrite, added: "The Tough Mudder leadership team has built a massive business in a few short years, and share a similar passion with Eventbrite for inspiring people to connect through live experiences.

"We are thrilled that the work we have done around registration and scalability, combined with our strong feature set and global footprint makes Eventbrite the platform of choice for this incredible experience."

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