Emap Radio is to set up its own broadcast sales house, selling
advertising for its radio and TV interests, and has hired the former
Eurosport sales chief, Tom Toumazis, to head the operation.
The move comes in the wake of Capital Radio’s takeover of Virgin Radio
earlier this month. Emap’s national sales are handled by the
Capital-owned, Media Sales and Marketing, but MSM is to be
Capital is in the throes of establishing its own sales team (see story,
Emap Broadcast Sales is likely to be fully operational before the MSM
contract formally expires next February. The new company will pull
together airtime sales, sponsorship and promotions for all Emap-owned
radio stations as well as for its cable TV music station, The Box.
Toumazis will take over as the managing director of Emap Broadcast Sales
at the beginning of June. Tim Schoonmaker, the chief executive of Emap
Radio, said Toumazis’s track record in TV sales would prove invaluable
in establishing an effective sales team.
Schoonmaker added: ’We aim to be a youth media company, developing media
for that age group, whatever the distribution method.’
Toumazis said his experience in added-value sales propositions,
packaging up sponsorship, promotions and airtime, would help Emap to
offer advertisers the chance to talk to young people in a different
Toumazis will head a team of up to 60 people, based in central
While some staff are likely to come from the fallout at MSM, Toumazis
said he would be recruiting the best sales talent from a range of media.