The yellow jersey that has become synonymous with the Tour de France cycling race features prominently in a colourful poster campaign with the strapline "Attention! Le Tour de France!"
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Posters are designed to prepare the city for the arrival of the cycling event that will hit the streets of London on Monday 7 July.
Brand: Transport for London (TfL)
Client: Miranda Leedham, head of marketing operations at TfL
Agency: M&C Saatchi
Creative: Grant Parker
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