The yellow jersey that has become synonymous with the Tour de France cycling race features prominently in a colourful poster campaign with the strapline "Attention! Le Tour de France!"
of
Posters are designed to prepare the city for the arrival of the cycling event that will hit the streets of London on Monday 7 July.
Brand: Transport for London (TfL)
Client: Miranda Leedham, head of marketing operations at TfL
Agency: M&C Saatchi
Creative: Grant Parker
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events
Become a memberGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.png)
