Tourism Australia calls £25m review

Tourism Australia is reviewing and consolidating its £25 million creative and media accounts in a bid to cut costs and create a unified global brand campaign.

The review threatens the organisation's relationships with Grey London and MediaCom, which were appointed last year to handle its European accounts.

The successful network would take on responsibilities currently shared by six agencies around the world.

Whybin TBWA in Sydney created the current campaign, which features Delta Good-rem singing about the colours of the rainbow.

Scott Morrison, the managing director of Tourism Australia, said: "We are seeking to appoint two global agency networks with a strong presence in all our key regions, to complement our global marketing activities."

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